PR & media relations
Distinctive positioning, compelling stories and considered media outreach. From launches and interviews to your everyday press office.
UAE-born. Boutique by choice.
IN IT.
Every day.
A boutique PR agency for
luxury fitness & wellness.
01 / The agencyEstablished 2020
PERSONAL.
By design.
TAGG is a UAE-born boutique PR agency specialising in luxury fitness and wellness. We live and breathe the world we represent, from the training floor to the recovery room and the communities around them.
We work with a deliberately small roster of clients. It keeps us close to each brand, involved in the detail and focused on the right relationships.
Experimental in our thinking and personal in our approach, we create communities and connect brands with the people who matter to them.
Built on the groundOur presence in the UAE has enabled us to build an extensive, deeply curated database of fitness and lifestyle influencers, content creators and tastemakers. We know the people behind the reach and how to connect them with the right brand.
A NOTE FROM THE FOUNDER 2020 — NOW
From the guest list
to the training floor.
TAGG began in the world of luxury hospitality. The people, places and relationships we built there led us naturally into fitness and wellness. This is the story behind the shift.
02 / Our expertise
MAKE
the right connection.
Stories, relationships and experiences.
Built around your brand and its people.
Brand partnerships
Collaborations rooted in shared values and a relevant audience. We connect brands across fitness, wellness, hospitality and lifestyle.
Community & creators
We bring together creators, ambassadors and communities who share your brand’s values and can help shape its future.
Experiences & activations
Launches, movement sessions and unexpected collaborations. Real experiences that give people a reason to connect and return.
Market entry & expansion
We help UAE-born brands build relationships in new markets and introduce international names to the partners, tastemakers and communities that shape the UAE.
Brand communications
A consistent voice across press, newsletters, member apps and social channels, keeping every touchpoint connected to your brand.
03 / Our reach
BORN IN THE UAE.
Connected beyond it.
Our relationships extend from the UAE to Ibiza, Madrid, Marbella, London and Bali. We help homegrown brands find their people abroad, and give international brands a considered way into the UAE.
A network of people and communities, built through work on the ground.
DubaiIbizaMadridMarbellaLondonBali
04 / Our network
OUR (NOT SO LITTLE)
black book.
One of the UAE’s most extensive fitness and wellness creator networks, built in real life. We meet people at run clubs, on gym floors and in recovery rooms, then bring the right founding members, ambassadors and creators into a brand’s world. Even the guest list begins with a real connection.
PEOPLE / IN MOTION
05 / Selected work
THE lineup.
A selection of brands and projects.
The Fitness Hangout
SEVEN
posture.
GRAY Wellness
BENIBECA
TDK
BXR
VOSS
Quintessentially
You Clinic
06 / In the moment
SETTING
the pace.
The launches, partnerships and communities shaping fitness and wellness in the UAE. A closer look at how TAGG brings brands into the right rooms, alongside influential voices, and puts them at the centre of the conversation.
@taggagency07 / Selected brand partnerships
THE COMPANY
we keep.
Brands we have brought together through collaborations, activations and partnerships for our clients.
- HUMANTRA
- marie claireARABIAWELLNESS
- STEINWAY & SONS
- LUSH
- BIRKENSTOCK
08 / The TAGG approach
SMALL ROSTER.
Full immersion.
We choose our clients with care, share their ambition and become part of their world. That closeness shapes everything we do, from the first introduction to the next big idea.
